May 17, 2011
Levi Strauss names new Dockers president
May 17, 2011
US jeanswear giant Levi Strauss & Co. announced on May 16th that it has named Anne Rohosy as executive vice president and president of Global Dockers.
As Dockers new president, Rohosy will be responsible for all product, marketing and business operations for the global khaki brand, reporting to Levi Strauss & Co. President & CEO John Anderson.
She moves to this Dockers leadership position after two years as a senior vice president, overseeing Levi’s brand commercial wholesale operations in the Americas. Prior to joining Levi Strauss & Co., she spent 15 years with Nike.
Rohosy has deep experience in brand management, sales, consumer-aligned growth strategies and strategic distribution. Prior to her SVP role with Levi’s, Rohosy led Nike’s commercial strategy development and apparel sales in the U.S and also previously worked with the global brands Swatch and Liz Claiborne.
Dockers products are sold in more than 50 countries around the world across a variety of stores, ranging from Macy’s and Kohl’s to Barney’s and Urban Outfitters. As for Levi Strauss & Co., its brands (Levi’s, Dockers, Signature and Denizen) are sold in more than 110 countries and last year the group reported revenues of 4.4 billion dollars.
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