After sharing a behind-the-scenes video and a teaser, the luxury accessories brand has unveiled the complete campaign film starring British style icon Alexa Chung.

In her third tie-up with Longchamp, Alexa Chung posed for photographer Max Vadukul on the rooftop terrace of the Cité Radieuse in Marseille. The 31-year-old model shares the spotlight with another fashion icon: the Longchamp Le Pliage Héritage bag, which is offered this season in a miniature version in electric blue or coral.

Directed by Jean-François Julian, the advertising film emphasizes the dynamic energy of the brand ambassador and the modern feel of the new collection.

A TV presenter and model, Alexa Chung is also an all-around it girl and style expert. She regularly graces the cover of leading women's magazines and has posed for countless brands including Maje and L'Oréal Professionnel.