Lottie London, new British beauty brand
Lottie London is the name of a new beauty brand launched by Brand Agency London, the organization behind Ciaté London, the British makeup brand known for its nail products that was founded by Charlotte Knight.
Unlike Ciaté London, which instead targets selective retail networks, such as Sephora in France, London Lottie is carried instead by large-scale retailers such as in British drugstores. With its colorful products that come in sixty shades of nail polish (about 6.95 euros), with makeup brushes and accessories (eyelash curler...), Lottie London is aimed at customers aged 14-24.
Launched in the UK and the Middle East in March, the brand has now arrived in the United States and Europe. Lottie London could well arrive in France next year.
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