Louis Vuitton opens Heathrow pop-up store
French luxury house Louis Vuitton has opened a new pop-up store in Heathrow’s terminal 4 ahead of a permanent opening at the London airport in November.
The 20-square-metre space has opened this week, joining existing Louis Vuitton stores in Heathrow’s terminal 5 and 3, which opened in 2014 and 2017 respectively.
The new pop-up space is inspired by the ‘My LV World Tour Collection’ that pays homage to Gaston-Louis Vuitton’s private collection of destination stickers.
Giant monogrammed name tags alongside stickers of famous monuments and landmarks adorn the store’s see-through façade, in reference to labels from the 1930s that were originally affixed to trunks and luggage to symbolise the art of travelling and exploration.
There is also a selection of both men’s and women’s leather goods and accessories, introducing the luxury brand to travellers before the brand takes up permanent residence in the autumn.
The pop-up store will run for five months until November.
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