M.A.C. will be sold at Nordstrom Rack
M.A.C. cosmetics will soon be available at Nordstrom Rack, a first for the discount retailer as it previously did not carry any other cosmetic lines. The agreement will allow M.A.C. to move its discounted or soon-to-be-discounted products off of valuable counter space and on to the lower priced retailer’s shelves.
M.A.C., which is owned by the Estée Lauder group, has sold its products at Nordstrom for years, but now the makeup brand is expanding its partnership with the department store chain. Some of its products will be available at the company’s chain of discount stores, Nordstrom Rack. The retailer is expected to sell M.A.C. products at 20 to 55 percent off full-price.
Nordstrom Rack will carry M.A.C. products that have been discounted or are about to be discontinued from the line, allowing more space for new collections and top-selling products at M.A.C.’s existing makeup counters.
M.A.C., whose prices fall into the mid to high-end range, also began selling its products at affordable beauty retailer Ulta in May of this year. Ulta is known for carrying a mix of drugstore lines such as Nyx and high-end brands like Tarte and Too Faced.
Nordstrom opened its first Nordstrom Rack store in 1973 and the company now operates 113 of the discount retailers. Nordstrom Rack also shares an e-commerce platform with Nordstrom’s flash sale brand, Hautelook.
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