Maison Standards: Experienced Capital Partners acquires 45% stake

Translated by
Nicola Mira
today Jun 15, 2016
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It's official. Experienced Capital Partners recently announced the acquisition of a 45% interest in Maison Standards, the French menswear and womenswear label founded in 2013 and distributed exclusively through its own website. The remaining stake is mostly held by the brand's founder and director Uriel Karsenti.

Maison Standards

The investment company created in January 2016 by the former directors of SMCP, Frédéric Biousse, Elie Kouby and Emmanuel Pradère, is already a shareholder in the Balibaris and Sœur brands. It could not fail to be enticed by this young company and its specific, quality profile. As stated in the press release, Maison Standards offers, "as opposed to traditional fashion, a wardrobe of simple, beautiful items, consisting of classical and timeless outfits: the reference points for menswear and womenswear."

The brand also emphasises how it is transparent in terms of costs, margins and manufacturing. Its prices are 30 to 40% below those of other accessible luxury brands, since Maison Standards pays back the retail margin to its customers.  

Experienced Capital Partners has acquired a stake in the brand to support it in its development in France and overseas.
The investment company's intention is to manage a portfolio of about ten brands in the accessible luxury segment, in order to be able to support their expansion.

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