Mango plus-size line to launch in Europe in January
Violeta, Mango’s plus-size line, will initially launch on January 15th on the Spanish retailer’s online store before hitting physical stores on January 17th. The line is destined for women sized EU 42 – 50 and features "a wide range of on-trend products in a comprehensive collection of clothing and accessories," according to the brand.
The line will initially roll out in just seven European countries: Spain, France, Italy, Germany, Holland and Turkey and Russia. European shoppers, however, will be able to access the line on the retailer’s online store.
Mango envisages opening 50 points of sale for the line in the first half of 2014, comprising of corners in larger Mango stores as well as dedicated Violeta boutiques, which will measure an average 350m².
Barcelona is earmarked for the first Violeta store opening, with a scheduled opening date of January 17. A second store is slated to opened in the newly-inaugurated Aéroville shopping centre, located near to Paris’ Charles de Gaulle airport, though an exact date is not yet known.
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