Marc Jacobs teams with Uber for Daisy fragrance giveaway
Marc Jacobs is the latest fashion entity to partner with Uber. The cab service and Marc Jacobs Fragrances will bring in the spring season with a Daisy Marc Jacobs fragrance giveaway initiative called Daisy Daze.
On Saturday, March 26, riders in New York City will be able to request cabs that are covered in hundreds of daisies, play a custom soundtrack and have free full-sized bottles of Daisy Marc Jacobs fragrance. The promotion is good for riders in Manhattan below 59th Street and riders in the Williamsburg, Greenpoint and Dumbo neighborhoods in Brooklyn,
Uber continues to increase its involvement with the fashion industry. In February, the ride-sharing service launched a partnership with Lyst, and in September, the app partnered with Rag & Bone to give away free tickets to the brand’s show. Outside of the fashion industry, Uber gave away free tickets to a Kingsman screening in Los Angeles and a Kygo concert in Chicago.
The Daisy Daze promotion will run from 12pm to 6pm on March 26.
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