Mart Visser collection exclusively available on Kleding.nl
today Mar 25, 2016
Dutch couturier, Mart Visser, and clothing search engine and online store, Kleding.nl, have agreed on collaboration. Kleding.nl reported that for the coming year, the Mart Visser ready-to-wear collection will be exclusively available on its search engine and online store.
Until last year, the couturier was working closely with department store V&D. However, when V&D went bankrupt, Mart Visser decided to continue independently and launch an online store. With the partnership with Kleding.nl, the Mart Visser collection will become available for a wider audience, since the clothing search engine reaches over 1 million visitors a month, as well as 100,000 users on its app.
“Over the past five years, my ready-to-wear collections has shown that I can offer my signature design for affordable prices,” said Mart Visser. “Kleding.nl reaches my target audience of women aged 30-45 years. Therefore, I am delighted with this collaboration.”
In addition to Kleding.nl offering the Mart Visser collection through its clothing search engine, Mart Visser will support Kleding.nl with marketing activities and will have an active role in various events, organized by Kleding.nl, for the coming year.
Mart Visser launched his first couture collection in 1993. Ten years later, the couturier introduced his debut ready-to-wear collection. The designer is known for providing couture with a ‘modern’ and ‘young’ look in the Netherlands.
Kleding.nl was launched in 2012. The search engine has grown into the starting point of online shopping in the Netherlands and introduced the Kleding.nl app in 2015. Under the name Fashiola the company launched the search engine in Germany, the United Kingdom, Spain, and France and has plans to become available in Sweden and Italy.
By Shomara Roosblad
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