Nov 22, 2017
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Missguided wins Amazon Digital Business of the Year Award

Nov 22, 2017

Missguided, the fast-fashion online etailer which opened its second store at Bluewater this year, was named winner of the Amazon Digital Business of the Year Award at the 2017 National Business Awards on Tuesday.


Founded in 2009, the brand has become a massive hit among young women for its tongue-in-cheek branding and trend-led collections. The first Missguided flagship store opened in London in 2016, and was followed by a second flagship store in Kent in June.

"It's great to see digital technology enabling growing businesses like the team at Misguided to raise the bar when it comes to customer satisfaction," said Simon Donegan, Head of Seller Services, Amazon UK. 

"Misguided are a fantastic example of how digital businesses are boosting the overall economy, creating high quality jobs up and down the UK - we're delighted to congratulate them on their success."

Rachael Dennis, Brand Marketing Manager at Missguided added: "2017 has been a great year for the brand with the launch of our second retail store at Bluewater, Kent and the launch of our global campaign with model Jourdan Dunn. The teams have done (and continue to do) an amazing job and this award is testament to that."

Missguided was honoured at a dinner ceremony at the Grosvenor House Hotel on Park Lane. Over 1,200 business leaders, entrepreneurs, politicians and media representatives attended the annual National Business Awards, which recognise independent businesses for their excellence, innovation and ethical standards.

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