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Published
Jun 20, 2013
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Monki teams up with ASOS for global distribution

Published
Jun 20, 2013

H&M’s younger sister brand Monki has teamed up with global e-commerce platform ASOS to distribute their goods internationally. From early July, ASOS will stock the majority of the Monki line along with a range of exclusive items designed especially for the cause. Cheap Monday, operated by the same group as Monki, is already sold on ASOS.

Spring-Summer 13 | Source: Monki


Currently available in 20 countries, this partnership with ASOS will allow Monki to reach a much more global audience. Today, the chain has 65 stores in Europe and Asia and its own e-store that distributes to 18 countries in Europe.

Launched in 2006 in Sweden, Monki was bought by retailing giant H&M in 2008 at the same time that the group took over Weekday and Cheap Monday.

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