Moschino launches 'ready-to-buy' capsule collection
Need emergency treatment for the first symptoms of a fashion crisis? You can call Dr Moschino! For the Milan Fashion Week, the fashion label's Creative Director, Jeremy Scott, launched a capsule collection inspired by medicine tablets and the instructions for use printed on the medication bottles. The collection is going on sale this season.
The playful collection consists of tee-shirts, sweaters, tracksuits, dresses and accessories. The latter in particular will surely make a splash, such as the handbag shaped like a big, orange tube containing tablets, with a golden chain for shoulder strap, the new iPhone covers looking like medicine boxes, or the mini handbag covered by a plastic blister-pack full of pills!
A few items from the mini-collection were featured at the Moschino show, such as the handbags and a series of black sweater-dresses dotted with multi-coloured pills. The collection went on sale immediately after the show, on the evening of Thursday 22nd September, on the moschino.com website.
The 'see now, buy now' experience continued the following day in-store: the collection is available since Friday 23rd September at the brand's leading stores in Milan, Rome, London, Paris, New York and Los Angeles, as well as at selected stores worldwide.
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