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Translated by
Nicola Mira
Published
Sep 26, 2016
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Moschino launches 'ready-to-buy' capsule collection

Translated by
Nicola Mira
Published
Sep 26, 2016

Need emergency treatment for the first symptoms of a fashion crisis? You can call Dr Moschino! For the Milan Fashion Week, the fashion label's Creative Director, Jeremy Scott, launched a capsule collection inspired by medicine tablets and the instructions for use printed on the medication bottles. The collection is going on sale this season.


A pill dress, as prescribed by Dr Moschino - © PixelFormula


The playful collection consists of tee-shirts, sweaters, tracksuits, dresses and accessories. The latter in particular will surely make a splash, such as the handbag shaped like a big, orange tube containing tablets, with a golden chain for shoulder strap, the new iPhone covers looking like medicine boxes, or the mini handbag covered by a plastic blister-pack full of pills!

A few items from the mini-collection were featured at the Moschino show, such as the handbags and a series of black sweater-dresses dotted with multi-coloured pills. The collection went on sale immediately after the show, on the evening of Thursday 22nd September, on the moschino.com website.
 

Moschino's new it bag: consume responsibly! - Moschino


The 'see now, buy now' experience continued the following day in-store: the collection is available since Friday 23rd September at the brand's leading stores in Milan, Rome, London, Paris, New York and Los Angeles, as well as at selected stores worldwide.

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