Oct 20, 2016
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Mr Porter relaunches 'Style Council' with new ambassadors, tech updates

Oct 20, 2016

High-end menswear e-tailer Mr Porter relaunched its Mr Porter 'Style Council' offer on Thursday. Meanwhile, its online ambassador-driven ‘digital Rolodex’ has been given a tech makeover and includes recommendations, tips, facts and tools to discover and navigate the world’s best bars, restaurants, hotels and brands.

The e-tailer has upgraded its ambassador-driven 'Style Council' offer

With the relaunch, the Mr Porter has added new tech and social media enhancements by integrating Google Maps, along with adding service partner support from OpenTable and Uber, so users can book rides and reservations directly from the Style Council page on the brand’s website or via its app.

To support the launch, Mr Porter will debut a dedicated issue of 'The Journal' - its in-house fashion publication - highlighting existing and new Style Council members.

They include Pharrell Williams and Hugh Jackman as well as art director Alex de Betak, paddle8 founder Alexander Gilkes, menswear stylist Eugene Tong, adventurer and ecologist David de Rothschild, and media publisher Wei Koh.

The Yoox Net-A-Porter-owned company has also appointed an in-house liaison, Style Council director Ashlyn Chesney, to oversee relationships with Style Council members so recommendations and profiles are up-to-date and keep evolving.

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