Munich Fabric Start sees a steady audience
The first textile trade show of the season can breathe out again. Munich Fabric Start, which took place from September 1st to 4th, welcomed 19,700 visitors compared to 20,000 a year ago and 18,500 in September 2013. The portion of visitors from abroad increased to 38%.
French, Eastern European, Asian and Argentinean visitors were more numerous than in the past, according to the organisers. A good sign, since the German event also built its success on the number of SMEs located in Germany, Austria and Switzerland which gave it a very German image.
Wolfgang Klinder, Managing Co-Director, explains the success of the event owes to, among other things, the tools put in place making Munich a veritable decision-making platform at a time when the players need more and more information in an unstable climate.
Indeed, in a few years the trade show has installed an eco village and a Blue Zone, not to mention the View Premium Selection.
For the next edition, which takes place from 2 to 4 February, the trade show will expand by 2,000 m². Between MOC, where Zenith takes place, and the concert hall, which hosts the Blue Zone, a new building adjacent to the Kesselhaus will see the light of day. Sebastian Klinder speaks of a highly creative hub between the two locations. It's true that with MOC being constantly fully complete, the trade fair has been looking to expand for a long time.
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