New Balance to unveil flagship store in Berlin

today Nov 19, 2015
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The American sports label New Balance is set to open its first flagship store in Berlin, close to the iconic Alexanderplatz square. The exact opening date has not yet been confirmed.

New Balance also operates a localized e-commerce site for Germany - Screenshot

The shop, with 350 m² of retail space, will offer the company’s footwear and apparel collections for tennis, football and running athletes, as well as its lifestyle range.

The privately held company, which also includes the brands PF-Flyers, Dunham, Cobb Hill, Brine, Aravon and Warrior in its portfolio, has 3,000 stores worldwide and 50 in Europe.  

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