Oliver Spencer to open Le Bon Marché shop-in-shop
Oliver Spencer, the British menswear fashion brand, is adding a certain 'je ne sais quoi' to its retail offering with a new shop-in-shop in Paris' Le Bon Marché department store.
The new store will measure 35 sqm. and open on February 18th, on the lower ground floor of Le Bon Marché. The new launch is a key concession for the brand, which is currently stocked in more than 100 stores internationally. Oliver Spencer also has five stand-alone stores - four in the UK and one in Toronto, Canada. The brand plans to continue its expansion into 2017.
Sculptor Richard Serra inspired Oliver Spencer's SS16 collection, which features a "cacophony of clashing textures and colours applied to both new and iconic Oliver Spencer styles." The collection has a focus on texture, which is expressed through contrasting wovens, checks and stripes.
Oliver Spencer stated that its mission is: “To deliver detail, interest and structure, which combines for the perfect Spring Summer wardrobe. The Oliver Spencer man is modern, independent and eclectic, and we’re very proud to be doing this partnership with Le Bon Marche.”
Oliver Spencer has been focusing on new target markets for a while - last year saw the brand team up with e-tailer Mr Porter for an exclusive loungewear capsule collection.
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