OOF: a new single-type, multiple-use jacket
Italian designers Michela and Alessandro Biasotto are already at the head of two brands, Momoni and Attic & Barn, through their company Nyky, and now they have launched a third one, OOF, with a highly specific positioning: a single type, quilted jacket that is flat, the opposite of a traditional down jacket.
The lining is acrylic and the price ranges from €159 for the short version to €169 for the longer one. Notably, this single-type jacket is available in 18 reversible colours, both for man and woman. There is also a children's version (age 4-16), priced at €129 and €139.
The product's creators envisage a wide distribution for the jacket, ranging from trendy fashion boutiques to concept stores to sportswear stores.
OOF operated a booth at the White trade show in Florence during Pitti Uomo, and also at Who's Next in Paris, and will also be present at White during the Milan womenswear fashion week.
Indeed, the item was an acknowledged success, representing as it does a quality alternative to, for example, the famous Uniqlo jacket. "It's a multi-use product, pointed out Alessandro Biasotto. It can be worn underneath another sleeved top, or simply over a sweater or a sweatshirt."
Nyky's French subsidiary, La Din, is in charge of distribution in France through its network of sales representatives.
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