Paris Hilton launches first full skincare line
Paris Hilton's natural skincare company Hilton Lifestyle LLC is launching its first full skincare line, a four-piece collection called ProDNA that is based on Hilton's personal skincare regime.
The collection includes a face and decolletage cream, a cleansing gel, a recovery serum and a lifting and firming eye cream. The entire line centers around marine-derived enzymes that are purported to bring skin back to its natural health.
"From a very young age, my mother taught me the importance of taking care of my skin," said Hilton in a release.
"I have been obsessed with finding the best products on the market to help me look and feel young, so after years of searching I decided to create a line that can offer the absolute best results," she added.
Hilton created Hilton Lifestyle in 2016. The company's goal is to create natural skincare products for ingredient-conscious consumers. The debut product, a rosewater spray named Unicorn Mist, launched in November and is currently sold out.
ProDNA launches June 29th on Paris Hilton's Skincare website as well as globally at select retailers.
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