Translated by
Nicola Mira
Aug 24, 2018
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Paris Retail Week’s fourth edition to focus on ‘Smart Phygital’

Translated by
Nicola Mira
Aug 24, 2018

The Paris Retail Week, the event bringing together the E-commerce Paris and Equipmag trade shows, will hold its fourth edition on September 10-12 in the French capital. It will be a high-calibre edition, since Equipmag will stage a plenary session, as it does every two years. For the event, it will be the chance to turn the attention to the strong comeback of physical stores, having chosen ‘Smart Phygital’ as the event’s theme.

Paris Retail Week

The September 2017 edition featured 500 exhibitors and attracted 25,500 visitors, and for this plenary session, with 800 exhibitors, some 40,000 visitors are expected. As usual, the programme will be huge in scope, with a whopping 350 speakers and 200 workshops scheduled between Monday and Wednesday. Fashion professionals in particular are expected to attend in numbers, since on Monday the Paris Retail Week will run in parallel with the last day of the Who’s Next show, at the Porte de Versailles exhibition centre.

Among the main guests of the Paris Retail Week, managed by recently appointed Arnaud Gallet, there will be Winston Cheng, in charge of international business for Chinese e-tail giant JD.com, whom we interviewed last January, Roman Kirsch, CEO of fashion e-tailer Lesara, the General Manager of Alibaba France, Sébastien Badault, and the President of French mass-market retailer Monoprix, Régis Schultz. Also, Apple Retail’s former Regional Market Leader for France, Joël Plat, designer Olivier Saguez, Facebook France’s Retail Industry Manager, Guillaume Cavaroc, whom we also recently interviewed, Patrick Labarre, Director Seller Services for Amazon France, and Edouard Chabrol, in charge of France, Italy and Spain at Amazon Pay.

The event’s theme, ‘Smart Phygital’, will be analysed focusing on the new generation of tools available for retailers. “Store layout is dead, long live scenography,” quipped the show organiser, keen to highlight the increasing influence of ‘sensory’ options, to which FashionNetwork.com recently dedicated an article. “It will be a definitive celebration of the marriage between e-commerce and retailing,” said Arnaud Gallet last May. He also underlined that the theme would be at the heart of the three Paris Retail Tours organised for the event’s visitors, enabling them to discover the French capital’s most innovative retail outlets for both technology and setting.


More specifically, the Paris Retail Week’s next edition will feature six thematic areas: IT for Commerce (how to choose a platform, payments, etc.), Marketing Data (CR management, cross-channel and cross-device tools, etc.), Logistics, Equipmag (interiors and equipment for the retail trade), Tech & Digital in Store and finally the Transverse section, on international trade, legal issues, fraud etc. There will be an evening dedicated to networking, on September 11.

The event will also feature the Paris Retail Awards ceremony, the prize winners chosen by a jury including Florent Courau (JD.com), Céline Del Genes (Adidas), Jean-Bernard Della Chiesa (the Etam group), Pierre-Marie Desbazeille (Monoprix), Pieter Lammens (Lafayette Plug & Play), Christophe Poutiers (Bazarchic), Jonathan Trépo (Zalando) and Bertrand Pineau of the French e-commerce federation (FEVAD).

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