Paul & Joe entering lingerie world with Cosabella
Sophie Mechaly is taking the plunge by extending her brand’s range to include lingerie. Paul & Joe’s founder is not, however, doing things alone, as she has enlisted the help of a specialist: Cosabella. The first Paul & Joe x Cosabella lingerie collection will be released for spring-summer 16 and will be presented at the trade show Mode City in Paris from July 4-6.
For the American brand Cosabella, it will enjoy the advantage of associating with a French fashion brand. It has designed a collection featuring 8 pieces with Paul & Joe, taking the style that the brand is known for, including a wide variety of prints. Light cotton, microfibers, and romantic patterns are featured in corsetry as well as nightwear.
The line will be sold beginning in early 2016 in Cosabella’s US stores, as well as internationally online, in department stores and in specialized high-end boutiques. As for price, the range should be sold between 20 and 200 euros depending on the models.
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