Paule Ka finds Russian partner in JamilCo
In 2011 Change Capital became the majority shareholder in Paule Ka. Since then, the upscale women’s brand has been very active on an international level. Through its new resources, Paule Ka has primarily focused on activity in the United States, China and also in Russia, where the company’s ambitions are now starting to take shape through the signing of a partnership deal with leading Russian distributor JamilCo.
Paule Ka’s new relation is already partner to Burberry, Salvatore Ferragamo and Chaumet. JamilCo will handle the opening of the first Paule Ka store in Russia with another six to eight store openings planned for the next few years. First on the list is Moscow, which could be ready by the end of 2013. Placement in multibrand and department stores is obviously also on the new Russian partner’s agenda.
Paule Ka also decided to rely on a partner in China, where the brand’s first franchise just opened in 2012. In the United States, however, the brand has chosen to establish a subsidiary to handle its own regional development. Paule Ka has simultaneously continued its expansion in Europe, listing 70 stores at the end of 2012, 57 of them franchises.
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