Pepsi launches soccer fashion capsule
Pepsi has extended its 2018 Love It Live It campaign celebrating global football fashion, with the launch of a capsule collection in partnership with Boohoo, Umbro, Le Specs, New Era and Anteater.
The capsule aims to unify the world's soccer fans through a curated assortment of global brands. It contains tees, tracksuits, hoodies and jackets from UK-based Boohoo, soccer t-shirts, shorts and balls from Umbro, headwear and tees from US-based New Era, streetwear-influenced apparel and accessories including tees, backpacks, hats and iPhone cases from Russian brand Anteater, and sunglasses from Australian brand Le Specs.
Commenting on the collection in a statement, Natalia Filippociants, senior marketing director, Global Pepsi Trademark, Global Beverage Group, PepsiCo, said, "It's exciting to see our brand extend its power beyond [what] it is traditionally known for."
She added that the collection is designed to celebrate the culture and lifestyle associated with soccer, stating "It brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories."
Pepsi's accompanying Love It Live It campaign is focused on celebrating art and soccer. Artists involved in the campaign include Argentina's Diye, Brazil's Bicicleta Sem Freio, Germany's Dxtr, U.S' Kim Sielbeck and UK's Iain Macarthur.
The Pepsi "Art of Football" Capsule Collection will be available May 21st on the individual partners' e-commerce sites, as well as at department stores and specialty retailers that regularly carry the partner product. The full collection will also be available on the Boohoo Man site.
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