Nov 1, 2016
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Poiray creates wristwatch inspired by Eden Park stadium goal posts

Nov 1, 2016

The watch and jewelry maker has announced a new collaboration with the Eden Park brand to create a 150-piece limited-edition men's wristwatch. The timepiece is set to land exclusively in Poiray boutiques from November.

The 'Ma Première Eden Park' wristwatch from Poiray and Eden Park - Poiray - Poiray

Poiray is venturing into the world of sport with the 'Ma Première Eden Park' watch, created in collaboration with Eden Park, the lifestyle brand co-founded by former French rugby union international Franck Mesnel.

Steel from the Eden Park goal posts

With its sporty and refined design, this watch has been specially crafted with the help of Mesnel. Following the 2010 Christchurch earthquake, the former sportsman bought the goalposts of the Eden Park stadium in Auckland, New Zealand. This was his way of keeping a memento of this legendary location, where he had previously played, while also helping people affected by the disaster. 

Mesnel has now tasked Poiray with putting this very special souvenir at the heart of a collection of men's watches, notably aimed at rugby fans.

Beyond simply drawing inspiration from the iconic stadium's goal posts, the watchmaker has crafted a unique timepiece from a part of this emblematic location in the world of rugby. The limited-edition 'Ma Première Eden Park' is actually made from steel from the stadium's old goal posts, a feat that required all the skill and precision of Poiray's artisans.

Equipped with a Swiss automatic movement, this model has an anthracite gray dial with 11 bar indexes, an oval date window, one Arabic numeral corresponding to a rugby union team position, and the bow-tie emblem of the Eden Park brand.

The collection is available with 15 different dials, each honoring a different position in the squad, from the props and locks to flankers, wings and the fly-half. Ten models of each version will be made.

The 'Ma Première Eden Park' watch will be available from November exclusively in Poiray stores. It's priced at €4,400 ($4,815).

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