May 31, 2018
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Porter Magazine pledges to be plastic-free by 2019

May 31, 2018

Net-a-Porter and Porter magazine have committed to cut plastic pollution as they unveil a new collaboration with environmental organisation Parley for the Oceans.

Porter's Summer Escape issue will be delivered in paper envelopes

The luxury company said it is ramping up its efforts to cut plastic waste by introducing fully recyclable ribbons and garment protections bags alongside its existing recyclable delivery boxes, according to the Evening Standard. It is also removing plastic from the workplace, with water bottles and plastic cutlery being slowly phased out.

The efforts are part of a new partnership with Parley for the Oceans, the non-profit charity dedicated to raising awareness about the major environmental threats facing the oceans, which has seen Porter Magazine take the Air Pledge to become plastic-free by 2019.

Additionally, the magazine has unveiled an ambitious two-month campaign that will merge content, commerce and cause. With the aim of highlighting the plastic crisis, Porter’s Summer Escape issue will feature a 63-page portfolio shot by Mario Sorrenti with Anja Rubik on Parley's island in the Maldives, as well as a series of accompanying essays and a Q&A with oceanographer Sylvia Earle.

The summer issue will be delivered in paper envelopes to subscribers, and ask readers to get involved by taking a pledge to reduce their personal plastic under the hashtag #plasticnotfantastic.

Additionally, Net-a-Porter is launching four pairs of trainers with Parley for the Oceans and Adidas, made from recycled ocean plastic, and will stock Parley and Corona’s new sunglasses brand, Clean Waves, which is due to launch later this month.

Porter editor-in-chief Lucy Yeomans said in a press release: "We are so proud to partner with Parley for the Oceans and use our editorial platform to highlight this cause and be able to engage the powerful medium of fashion to protect our oceans."

The issue of marine litter is also being addressed by the European Commission, which is proposing new EU-wide rules to ban single-use plastic products such as straws, plastic plates, cutlery and cotton buds. To mark the World Environment Day on 5 June, the commission will also launch a campaign to raise consumers’ awareness about their role in combatting plastic pollution.

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