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Published
Jun 16, 2014
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Primaloft reconfigures and strengthens leadership

Published
Jun 16, 2014

The high performance fiber company Primaloft is reconfiguring its management in order to support its growth in Asia and Europe. Jochen Lagemann, formerly managing director in Europe, is to become managing director of Europe and Asia. He will continue to be based in Primaloft’s German headquarters.

From New York, Eileen Berner will, in turn, manage brand development in North and South Americas as sales director.

Previously sales and marketing territory manager in Northern Europe and the United Kingdom, Chris Humphris will now become sales manager in Europe.

David Newey has also been promoted to global manager, partnership marketing.

Jochen Lagemann


In addition to these changes, Primaloft has appointed Mats Jengard to territory sales manager in Scandinavia. He will be responsible for the management of sales, marketing and supply chain tin order to support the growth of Primaloft in Denmark, Norway, Finland, Iceland and Sweden.

Mats Jengard has worked at such brands and retailers as Teva, Stadium, WL Gore & Associates, Inc. and Norrøna.

Josef Kovacs, in turn, will join the Primaloft team as customer service representative for Asian brand partners, taking over management of all orders and processes for customers the region. He previously worked at Marc O'Polo, HIS Sportswear, Sport and Point of WL Gore & Associates, Inc.

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