Mar 11, 2017
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Puma teams up with Cara Delevingne for International Women's Day campaign

Mar 11, 2017

Puma has announced it will be releasing a docuseries alongside Cara Delevingne as part of Puma’s new “Do You” campaign. 

Cara Delevingne - Puma

The series will follow Delevingne as she heads to Africa with the United Nations’ Girl Up foundation, looking to shine a spotlight on female empowerment. The campaign was released on International Women’s Day.

“To make a difference with just one child, just one, is just so important. Any of these kids could be the one to cure cancer, they just don’t have the opportunity,” Delevingne reflected in the trailer, "All they want is an education. For me, this documentary, this docu-series, is what I’ve always wanted is women and girls working  together, lifting each other up.”

As of now, only a trailer for the docu-series is available. The full series will come out in early July.

Delevingne was announced as the face of the #DoYou campaign last September.  This is the second installment of the #DoYou campaign, the first of which included a print campaign directed by Rihanna.

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