May 11, 2015
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Pure London postpones launch of menswear section

May 11, 2015

Pure London, the British tradeshow which recently announced that it is launching a Premium footwear section, is also set to introduce menswear.

The Olympia Hall at the April 2014 edition - Photo: Pure London.

However, the launch has been moved from the August 2015 edition of the show to the February 2016 show. Pure London stated it "is focusing its energies on a larger launch for Autumn/Winter 2016 featuring 60 brands."

Organisers at i2i Events Group are "fully committed" to introducing menswear, which is described as an important growth area for the show. The company also said they have had requests for a show from the core menswear industry, who said "they want a Central London trade event alongside womenswear and lifestyle brands."

Pure is now taking enquiries from menswear brands and showrooms for the February show.

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