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Published
Sep 13, 2016
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Pure Shanghai to return this October

Published
Sep 13, 2016

Trade show Pure Shanghai returns to China this October with a new edition at full capacity. The event, now in its third edition, said stand space is completely sold out as it gains recognition from the fashion industry as China’s most influential trade fair.


Photo: Pure Shanghai


This season’s lineup of brands will present a diverse selection of European and international brands across womenswear, menswear, footwear and accessories. Labels already confirmed include Vendula London, Jianhui London, Lautem, Nobrand, Ness, BDM Studio, Xenia Design, Pe De Chumbo, CHT22, Design Digest, Harry & Sons, Jina Shili, Fly London, Voyar la Rue, Moogu Design, Snob and Endless Rose.

In partnership with CHIC (China International Fashion Fair), the showcase will be held between 11-13 October at the new exhibition centre NECC. The event is set to attract avid buyers, retailers, e-tailers, distributors and influential members of the Chinese press.

Gloria Sandrucci, Event Manager for Pure Shanghai, commented; “The next edition of Pure Shanghai is set to be larger than ever and we’re thrilled to say it is now a sell-out event! Our partnership with CHIC offers the perfect synergy between the two events, and we look forward to the forthcoming showcase.”

Pure Shanghai is organised by i2i Events Group, which also holds the biannual fashion showcase Pure London.

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