Sep 5, 2017
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Rachel Zoe launches bridal line

Sep 5, 2017

Celebrity stylist Rachel Zoe has launched an easy-to-wear, affordable bridal line.

Rachel Zoe

The launch collection is a ten piece bridal gown capsule that will debut alongside the designer's Spring 18 ready-to-wear show in LA. The bridal collection will include dresses, a jumpsuit and a white sequined tuxedo.

Zoe expanded from celebrity styling to becoming a designer when she launched her collection in 2011. She designs accessories and jewelry, and has a subscription box as well as her blog, The Zoe Report. Her signature looks combine easy romantic boho chic with well tailored staples.

Zoe has said that she loves the white dress moment. As a designer she has consistently included a white dress in her collections. She explained why she expanded to bridal saying, "Being a stylist for 20 years, the red carpet has been all about creating those really incredible Cinderella moments, and I think that bridal is the ultimate fairy tale for women."

She also explained her line is not for the "bridey bride" but instead for one who wants to avoid the numerous fittings and advance ordering process typical of bridal gowns. The capsule is designed to offer timeless staples and dresses to be worn through an entire wedding weekend, featuring pieces which range from cocktail length to formal gowns.

Zoe says of the collection, "I think it’s about simplicity but also about a sense of ease and a sense of comfort with little hints of special." She anticipates expanding the offerings into navy, black and blush for the bridal party.

Prices for Zoe's bridal collection range from $595 to $1,000. The debut capsule collection will be available for presale on the stylist's website. Pieces are slated to begin shipping in February of 2018.


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