Jul 28, 2017
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Rakuten Fits Me launches free online fit recommendation tool

Jul 28, 2017

Rakuten Fits Me, the size and fit specialist acquired by Japanese e-commerce platform Rakuten in 2015, has launched a free online fit recommendation tool for apparel retailers.

Hawes & Curtis is one of the retailers working with Rakuten Fits Me to drive greater personalisation - Photo: Hawes & Curtis

Titled Fit Origin, Essential Edition, the tool is described as “market-leading technology that accurately fits apparel to the unique dimensions of individual shoppers online.”

Retailer such as British heritage brand Hawes & Curtis and George at Asda have already adopted the technology to drive greater personalisation in the way they engage with their online customers.

"We understand size doesn't always mean fit and through years of expertise and data, we've developed technology that helps our retail clients understand their customer's individual sizing and preferences. The upside has proven to be invaluable. From dramatic reduction in shopper returns and improved customer satisfaction and loyalty to solid bottom line sales increases that keep our retailers competitive in the highly challenging retail arena,” says Vicky Zadeh, CEO at Rakuten Fits Me.

The company’s recommendations are based on the consumer’s height, weight and age, with the measures used to calculate the consumer’s most likely body shape to determine the perfect fit.

Rakuten Fits Me also uses collective expertise, gathered from categorising garment types, attribute mapping, data science algorithms and historical consumer data, to create a deep understanding of body shapes, measurements and preferences. 

Data collected from over 30 million unique profiles worldwide helps deliver accurate recommendations for different shapes, preferences and build. 

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