Jun 14, 2016
Ralph Lauren to launch new fragrance collection inspired by the experience of travel
Jun 14, 2016
Ralph Lauren is set to launch a collection of 10 fragrances inspired by luxury travel reports WWD.
The collection has been inspired by travel destinations, rather than just ingredients, with names conjuring glamorous and exotic locations including Riviera Dream, Legacy of English Elegance, Song of America, Portrait of New York, and Treasure of Safari.
"I have always been inspired by different ways of living," said Lauren commenting on the news, "My new collection fragrances are the sensual expression of these worlds in the most personal way. They evoke the spirit of what I've loved for almost 50 years."
Guillaume de Lesquen, president worldwide of Ralph Lauren Fragrance at L'Oréal USA also added that the collection is not simply another collection of fragrances, stating, "We are coming with a collection of experiences."
The collection will also be accompanied by a selection of luxury lifestyle accessories, including a leather travel case priced at $3,900, and leather sleeves for the bottles priced at $300 each.
To add an extra touch of luxury, the leather sleeves can also be monogrammed at point of sale and each bottle also comes with a removable silver collar that can be engraved.
The collection will be unveiled on Tuesday evening in Lauren's flagship store at 888 Madison Avenue, which will also be stocking the range. Bergdorf Goodman will also start selling the collection in July or August.
Prices of the 10 eaux de parfum are $140 for the 50 ml. size and $240 for the 100 ml. version. A compact metal diffuser for travel is $65 and a 150 ml universal body cream that can be scented with each of the fragrances is $95. Scented candles are priced $70.
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