Reebok and Victoria Beckham to introduce collaboration collection in 2018
Victoria Beckham is taking a page out of Sporty Spice’s playbook by forging a long-term partnership with Reebok that will be highlighted by a collaboration collection.
The British designer joins Reebok’s coalition of women that aim to inspire and empower other women that includes Gigi Hadid, Aly Raisman, Teyana Taylor, Nina Dobrev and recent addition Ariana Grande.
The Reebok x Victoria Beckham collection will be introduced in late 2018 and will be part of the Reebok Innovation Collective, an initiative that focuses on developing the next generation of footwear and apparel. The athletic company collaborated with Vetements, Cottweiler and the David Clark Company on pieces that sit in the Innovation Collective.
"As a brand, we look to partner with not just influential women, but women who want to truly change the world," said Corinna Werkle, Reebok’s SVP of Women's Initiatives.
"There's no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves. This desire shines through in everything she touches, especially her designs, which continue to push industry standards season after season. We cannot wait for the world to see what she will do with our collaboration."
Named one of the world’s most transparent brands by Fashion Revolution, Reebok is banking on its ambassadors to help return to profitability. The Adidas-owned label announced in July that it had developed a turnaround plan that will be implemented over the next four years.
The athletic label in October expanded into Paraguay and was cleared by Adidas to open stores in India.
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