With 145 FitHub outlets and having opened 15 this year, Reebok India plans to open 10 more of these gym style designed stores in the next year to focus itself as a fitness brand. Of the total 233 Reebok brand Indian stores, 145 are FitHubs, which offer a collection of footwear, apparel and accessories for various fitness activities.

Media reports quoted senior marketing director at Reebok India, Silvia Tallon as saying that they have plans to open 10 FitHub stores in the next one year.

“We are not planning to open stores in massive numbers, so, would want to grow in quality and not through numbers,” she added.

In order to target the women segment, the company has named Bollywood actor Kangana Ranaut as brand ambassador, who also launched the second FitHub store in Chandigarh.