Jul 7, 2017
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Reebok releases new video starring Gigi Hadid

Jul 7, 2017

The sportswear brand released a new video starring its global brand partner, Gigi Hadid. In the new short the supermodel answers questions about her fashion, food and lifestyle preferences.

Instagram: Reebok Women

Continuing her partnership with the athletic brand, Hadid stars in a new video titled “This or That,” which Reebok released on YouTube today. The short video shows Hadid wearing the Reebok Classics cropped t-shirt and Sandy Rose sneakers.
The video poses Hadid with a short Q&A asking her if she prefers ice cream or popsicles, bikinis or one-pieces. “I feel sportier in a one-piece, you know what I mean? Like, when I’m playing volleyball I want to wear a one-piece. But if you want to tan, you gotta wear a bikini,” the supermodel answers.

Reebok is one of many sportswear brands to sign young supermodels to act as spokespeople. Adidas recently recruited Kendall Jenner as its latest ambassador, while Hadid’s sister Bella is signed to Nike.
Reebok is not Hadid’s only major sportswear campaign. Tommy Hilfiger also recently announced it would continue its partnership with Hadid, who has both walked the runway and collaborated on collections for the brand. The 22-year-old recently partnered with Vogue as well to create a new eyewear collection.   


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