Reformation opens Los Angeles factory to the public
Los Angeles-based sustainable fashion brand Reformation is opting for transparency by opening its factory to the public. The brand on Saturday began holding tours of its downtown Los Angeles factory for those who sign up.
Reformation founder Yael Aflalo aims to show the inner workings of the factory, which employs 300 workers specializing in sewing, cutting and patternmaking. Since its founding in 2009, Reformation has prided itself on sustainable production methods, partnering with manufacturers in the US and overseas.
“I feel like we have awesome people working in our factories,” Aflalo told WWD. “We wanted to tell their stories. A lot of people don’t realize there’s people behind their clothes. I feel like also Reformation is a certain brand where it’s sexy, sustainable [and] very cool. It’s this whole other layer to what Reformation is that I think is really compelling and is really heartwarming.”
Prior to launching the factory tour, Reformation launched its first swimwear collection boasting tankinis and two-piece bathing suits made from 85% recycled materials.
The new initiative emulates much of Francisco-based brand Everlane, which strives to be 100% transparent with customers. The company moved its headquarters back in March 2016, before it opened the new space to the public.
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