Nov 1, 2016
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Reigning Champ teams up with adidas Athletics

Nov 1, 2016

Adidas Athletics announced on Tuesday a partnership with Vancouver-based brand Reigning Champ on a line of premium apparel and footwear made for athletes. The collection will equally mark the first time that Reigning Champ has created products for women.
The adidas Athletics x Reigning Champ collection will feature a number of apparel styles for men and women including a Spacer Bomber Jacket, French Terry Crew and French Terry Pants, as well as footwear styles including the coveted adidas UltraBOOST and PureBOOST X Trainer, adidas’ first women’s specific shoe with a unique floating arch.  

Von Miller wearing adidas Athletics x Reigning Champ. - adidas Athletics

The collaboration speaks to a shared design philosophy from both brands, founded on performance and functionality. The collection uses technical fabrics inspired by modern architecture and clean, neutral colours including black, white and grey.
The adidas Athletics x Reigning Champ collection will launch globally on November 29 at adidas stores, adidas.com, ReigningChamp.com, Reigning Champ stores and select boutique retailers. The apparel ranges from $55 to $300 and the footwear ranges from $160 for the PureBOOST X Trainer to $230 for the UltraBOOST. 

Adidas Athletics is a new apparel category launched in August 2016. Reigning Champ was founded in 2007.

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