Rip Curl happy about its summer
It is a break in the clouds that probably means a lot to the Rip Curl Europe teams. The brand reported a 14% increase in retail sales for the period from July 1 to November 4, 2012 compared to the same period last year. During the summer, the group completed its restructuring in Europe and closed shops in cities to focus on its network in coastal regions. It has yet to close its stores in Rouen and Marseille in France.
“It was a difficult time to live humanely, but we managed to deliver to our customers without them being aware of this situation,” explains Olivier Cantet, the brand’s group CEO. Now all teams are mobilized to move ahead. We had a great summer, but the sector’s problems are not over.”
For the last financial year ended June, the group recorded sales up 15% to 320 million euros, despite a decline in European business.
“All regions are growing, which offsets the decline in Europe. We have constant double-digit growth in Brazil, North America and South America and South East Asia. The results posted a profit after the restructuring (Europe) and even showed a slight increase compared to last year,” the company said in a statement.
Rip Curl previously announced that it intends to get back on track by focusing on technical products and reducing its range.
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