While most people didn’t know what an NFT was just a little while ago, the tech is making its way into the fashion sector and Luxottica’s Ray-Ban brand has launched the first NFT (Non-Fungible Token) glasses in history.
Fashion brand Ted Baker is to make its first foray into fashion gaming this month as it puts marketing support behind its AW21 offer. It’s launching its own universe on Nintendo’s Animal Crossing: New Horizons.
Zalando has announced an interesting development this week as it aims to “elevate the visual experience for customers” by piloting “virtual production” in a Designer category partnership with Orendt Studios.
Italian fashion group OTB has joined a consortium formed by luxury goods heavyweights LVMH, Prada and Cartier that uses blockchain technology to trace the origin of high-end products to fight counterfeiting.
The American fashion retailer announced on Monday that it has acquired New York and Tel Aviv-based AI start-up CB4, as it seeks to transform its retail operations with the use of AI and machine learning.
This season, when it came to clothes and accessories, logos were pretty much everywhere at Karl Lagerfeld. This past week the house dropped the latest NFT digitally rendered avatar of Karl. Here's our report.
Alphabet Inc's Google on Wednesday unveiled search features coming soon that will put images rather than text at the heart of queries and potentially expand its role in e-commerce and its dominance in online video.
The global beauty tech solutions provider has announced the launch of its AI Face Analyzer technology, a tool designed to help cosmetics brands deliver better personalized product recommendations to consumers.
Four characters from the video game – Doggo, Ramirez, Knight and Banshee – will now be able to don pieces inspired by collections from the French luxury house, which is also releasing physical Fortnite apparel.