Due to lack of participation, the Florence menswear show, whose June session had initially been postponed to September, will not take place. Organiser Pitti Immagine’s other summer shows will not be staged either.
Digital wholesale platform JOOR said on Wednesday that it will power key fashion industry events London Fashion Week next month and Premium Berlin in July, as well as a number of autumn fashion events.
At the end of June, ahead of the new digital fashion weeks, Pitti Immagine will launch Pitti Connect, an online platform and marketplace reserved to the exhibitors of its physical shows, now postponed to September.
The textile show organiser has been forced by the Covid-19 crisis to redirect Blossom and Denim PV exhibitors to the September Première Vision event Paris, while making its e-marketplace accessible free of charge.
Trade show organisers have been forced to cancel the events planned for June, and are reviewing their plans. Among the options, postponements and ramped-up virtual solutions, as the end of lock-down remains uncertain.