Gamification is a word we hear more and more often in retail today and Burberry has unveiled its first online game as yet another way of reaching the young consumers that are increasingly important to the brand.
The Canadian owner of Saks Fifth Avenue announced on Monday that, following an extensive review progress, it has entered into a definitive agreement with a group of shareholders to take the company private.
As global chief marketing officer, Tommy Hilfiger said Scheiner will help evolve its marketing strategies, particularly across digital and experiential platforms, to reach and engage a new generation of consumers.
Burberry has opened its new flagship store in GUM in Moscow with the new boutique being in a prime position overlooking Red Square and being described by it as “the latest expression of the Burberry in-store experience”.
The showrooms that took place on the sidelines of the recent Paris Fashion Week introduced a new generation of designers to buyers and the press. FashionNetwork.com takes a look at some of the stand-out brands.
Private label is becoming increasingly important to high-end retail and Matchesfashion is putting a push behind its Raey brand. Its first pop-up outside of the UK has opened at Roll & Hill on Mercer Street in New York.