Gamification is a word we hear more and more often in retail today and Burberry has unveiled its first online game as yet another way of reaching the young consumers that are increasingly important to the brand.
Private label is becoming increasingly important to high-end retail and Matchesfashion is putting a push behind its Raey brand. Its first pop-up outside of the UK has opened at Roll & Hill on Mercer Street in New York.
Selfridges has revealed its Christmas windows and full in-store displays, claiming to be the first department store globally to have done so. It has chosen the theme of Future Fantasy: A Christmas For Modern Times.
Givenchy has launched Givenchy Atelier, a capsule collection inspired by the brand’s haute couture heritage in a more accessible format, available for a month at Galeries Lafayette and several Givenchy stores.