Apr 11, 2016
Samsoe & Samsoe is opening two stores in the Netherlands
Apr 11, 2016
Danish ready-to-wear brand, Samsoe & Samsoe, is opening two new stores in the Netherlands in April. After it first opened its doors in Amsterdam in 2013, the brand is expanding in the Netherlands with a second store in Amsterdam (at Wolvenstraat 31) and its first branch in Rotterdam (at Meent 71-A).
Samsoe & Samsoe’s second Amsterdam store will be a flagship store located in the popular shopping destination, De 9 Straatjes, and will consist of a 220 square meter retail space. The 215 square meter store in Rotterdam will also be located in the heart of the city center.
For the Amsterdam branch, Samsoe & Samsoe, collaborated with Danish architect Morten Hedelhaard, who designed the interior together with the Samsøe & Samsøe design team. “To us it is important to present a high-impact, multifunctional space, where the Dutch consumer can experience the look and feel of the brand in real life.”
With the Rotterdam branch, the brand aims to offer a timeless and contemporary environment to present the distinctive and carefully designed collections of Samsøe & Samsøe.
The Danish brand entered the Benelux market in 2012. In addition to its online shop and physical stores in the Netherlands, the brand is currently available through 170 points of sale in the Benelux.
Samsoe & Samsoe was founded in 1993 by brothers Klaus en Preben Samsøe and taken over by Danish investors Per Andersen and Peter Sextus Rasmussen in 2000. The brand has 29 branches in Denmark, 6 in Sweden, and 5 branches in Norway.
By Shomara Roosblad
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