Scott Schuman shoots Mango menswear campaign
today May 23, 2013
Mango has strong ambitions for its menswear line, which launched in 2008. In the next few years, the Spanish brand wishes to increase the number of points of sale to 500 and raise sales so that H.E. by Mango accounts for 10% of total revenue. To support movement, the brand announced via a press conference streamed live on Google+ and YouTube that it had recruited the photography expertise of streetstyle photographer Scott Schuman to shoot its Autumn/Winter 2013 campaign.
The American photographer shot the campaign with Spanish model Andrés Velencoso, who is working with the brand for a second consecutive season. Previously, Schuman has worked with DKNY, Burberry and Gant and rose to fashion fame thanks to the success of his blog, The Satorialist.
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