Dec 2, 2016
Sergio Rossi gets magical for Holiday film
Dec 2, 2016
Luxury Italian footwear brand Sergio Rossi has debuted a short film for the festive season.
The clip, titled "The Magic Kingdom," is a shoe-filled riff on the universe of Alice in Wonderland, featuring models Lou Schoof as Alice, Nataliya Bulycheva as Bianca and Bhumika Arora as a character called Jas. A white rabbit also has a starring role.
The clip sees the trio dancing around the mystical Sergio Rossi factory, chasing the rabbit, waiting impatiently or trying to sneak through side doors, as their Christmas footwear orders are prepared.
The happy ending comes as the protagonists are gifted their shoes, a pair of candy-striped heeled mules for Alice, some cream leather thigh-high boots for Bianca and gold-studded sandals for Jas.
The film, which was directed by videographer Bruno Motti, is set in the brand's Italian factory, celebrating its craftsmanship and manufacturing processes.
Sergio Rossi joins a host of retail brands including H&M and Net-a-Porter in adopting a nostalgic, fantastical tone for its holiday campaign.
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