: refocused and plenty of big names Singapore Fashion Week
today Mar 13, 2015
Singapore’s premier fashion event, previously known as the Audi Fashion Festival Singapore, returns with a stellar line-up of world-class designers, top international celebrities and exciting homegrown designers and labels.
Building on eight successful editions as a consumer-centric fashion festival, SFW broadens its scope to include thought-leadership initiatives and industry development.
There are two pillars at the heart of this new direction: the fashion week’s global strategic alliance with the Council of Fashion Designers of America (CFDA), through which it hopes to open up doors for Singapore fashion and designers and give them and international platform, and the introduction of Fashion Futures, a business-focused internationalisation and talent development programme for Singapore Designers.
In terms of the programme, this year SFW celebrates women designers, both emerging and established, and is proud to welcome some of fashion’s arguably strongest and most inspiring women, including designer and President of the CFDA, Diane von Furstenberg, who will open the week, and acclaimed designer, Victoria Beckham, who will close it. Also on the roster are Oscar-winning actress and SK-II ambassador Cate Blanchett and South Korean superstar and L’Oréal Professionnel brand spokesperson Yoon Eun Hye.
In a press release, Ms Tjin Lee, the Chairman of SFW, said. "I’ve always believed that we can one day be the fashion capital of Asia and I’m really excited that we are taking a giant step closer to this goal this year."
In support of homegrown talent, SFW is also proud to welcome back three established Singapore designers, Priscilla Shunmugam of Ong Shunmugam, Sabrina Goh of ELOHIM, and Chelsea Scott-Blackhall of Dzojchen, who will be presenting their latest collections as part of the pilot edition of Fashion Futures.
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