SMCP: revenues grow 32% in the first half of 2015
While many ready-to-wear apparel brands are still feeling the sting of the crisis, the SMCP group confirmed once again the appeal of its three brands (Maje, Sandro, Claudie Pierlot).
The brand pool has in fact announced a 32% increase (compared to last year) in its first half 2015 financial year revenues, valued at €316 million, while EBITDA was also very much on the rise, growing more than revenues.
This performance, brought about by the three brands' expansion and the evolution of a targeted international deployment, was supported by a strong like-for-like growth (+8.9% at constant exchange rates).
In France, its longest-standing market, SMCP continued to increase market share, recording a 10.1% growth in real terms, and a growth of 5.9% with number of shops held constant.
Internationally, all indicators are positive too. Across all geographical regions, the group recorded a 64.9% revenues growth, which turns into a 14.9% increase with number of shops held constant.
Also, the revenue share of international sales at the end of June grew to 48%, compared to 38% a year earlier.
These positive results outside France are due also to the continuing development of the brand's international network with 64 new openings, 70% of them internationally, with 12 new stores notably opened in Asia.
The result of all this? As of the end of June 2015, the SMCP stores network reached 1,039 outlets - of which 852 directly-owned and 187 in partnership, the three brands now being present in 34 countries.
Finally, it must be noted too that the group has focused strongly on the digital domain, working chiefly on the quality of its customers' digital experience and developing an omni-channel approach... A strategy that has proved successful, as in the first semester the group saw its e-commerce revenues double.
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