So... from Sophie Guyot heading to New York
Following Berlin, where she set up a So… stand within the Show & Order trade show in July, French trade show organiser Sophie Guyot is getting ready to launch So... in New York at the Edit show in February.
The show is scheduled to take place in February, from the 22nd to the 24th to be exact, within the Edit trade show and will be called So… Paris at Edit.
Edit, which was launched in February 2014, offers brands ranging from known to emerging designers, from creative contemporary to luxury items.
The plan is to have some twenty European brands set up around a lounge with a cosy, Parisian atmosphere.
Edit will take place at the Javits Center where its parent company, a media group, BJI Fashion Group, is holding several events during the same dates, including one called Fame!
The next So… in Berlin is taking place from 18 to 20 January at Show & Order.
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