Translated by
Barbara Santamaria
Mar 12, 2018
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SportScheck acquires fitness platform Fitfox

Translated by
Barbara Santamaria
Mar 12, 2018

German sports retailer SportScheck has announced it has acquired the remaining interest in Fitfox, becoming the sole owner of the German fitness platform.


The move follows an investment in the sports start-up by SportScheck's owner Otto Group in April 2017, and will see Fitfox become an experience-led platform for sports activities.

Offering everything from sports clothing and equipment to fitness classes, the online site will make it easier for consumers to access everything related to the sports world in one platform.

As part of the acquisition, SportScheck and Fitfox will launch an online booking service for sports events organised by the companies and other partners.

Fitfox currently offers over 70 different classes online, and caters to the urban segment.

In addition to rolling out SportScheck’s own fitness classes such as Sunrise Yoga, After Workout and SportScheck Run, Fitfox will gradually open up to external partners with a view to offering a “360-degree” experience for its customers, said SportScheck CEO Jan Kegelberg.

Dustin Selke, founder and managing director of Fitfox, added: “As an ecosystem for the sports industry, we can offer our customers an active lifestyle with low-entry barriers. On top of this, we reach more than five million sports enthusiasts every month.”

SportScheck is considered one of the most important sporting goods retailers in Germany. The company operates 19 stores, as well as an online site, a shopping app and a catalogue. It was founded in 1946 by Otto Scheck and joined the Otto Group in 1991. It currently employs over 1,600 people and has offices in Unterhaching near Munich.

Fitfox was founded in 2014 by Dustin Selke, Edwin Hammond and Max Tymoszuk in Hamburg and works with over 200 gyms across 15 cities in Germany.

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