Stradivarius debuts largest flagship store in London’s Oxford St
London has become the home of Stradivarius’s largest store worldwide. The fashion brand, part of Inditex and little sister to Zara, opened on June 2 a massive three-floor flagship store on London’s Oxford Street.
16,145 sq ft of space showcase the brand’s trend-led offering for young consumers. The basement and ground floor currently showcase the women and lifestyle collections, while the first floor is scheduled to open in spring 2017 in time for the launch of the first Stradivarius menswear collection.
This is the second Stradivarius store in London, alongside a shop opened at Westfield Stratford in 2014.
Exposed bricks, textured fabric walls and strip lights give the location an industrial and vintage feel. The store also features a glass façade that provides interior views and natural light.
Since 2013, Stradivarius is also available in the UK through its online e-commerce channel. The website allows simple browsing and provides inspiration by showcasing the brand's campaigns and lookbooks which can be shared through social networks.
Stradivarius is one of the eight brands that make up Inditex Group. It targets women between 20 and 35 years with an offering that includes clothing, accessories and footwear.
Including the new store at 309 Oxford Street, the brand has 960 stores in 64 countries.
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