Suit retailer Oger introduces womenswear corners, further rolls out Atelier Munro concept
The womenswear corners will carry the Oger Donna collections, which is currently on offer at the Oger Donna brand store in Amsterdam.
Martijn Lusink, managing director at Oger, said in a press release: "We have noticed a demand for chic, high quality womenswear. Now that Oger Donna will be housed at our existing multi-brand stores, we can serve both the fashion-conscious man and woman at the same locations.”
The womenswear corners at Oger Amsterdam and Rotterdam will carry brands such as Etro, Fabiana Filippi, Herno, Santoni and Barbara Bui. Hogan and Peserico will be added later this year.
In addition to the in-store womenswear corners, Oger Rotterdam will unveil the customized label Atelier Munro x Oger. The label allows customers to design their own suits via digital screens. Following the digital design, their creation will directly be send to a factory for production. All items, including suits, shirts, ties, jackets, jeans, sneakers and shoes, are individually tailored. For their suits specifically, customers are able to pick every detail themselves: from the lining to buttons, lapels, pockets and stitching.
Sander Lusink, brand director at Oger, said: “The future of menswear is customization, because it is a sustainable way of producing. The fabric is tailored to each customer’s needs. In addition, you wear something personal that fits perfectly.”
Atelier Munro x Oger was introduced by the retailer in 2017 at the Honthorststraat branch in Amsterdam. From October, the concept will also be available at Oger Antwerp.
Oger is a luxury suits retailer, operating four stores in the Netherlands, one branch in Belgium and a web store. The family business was founded in 1989 by the brothers Robert, Martin and Oger Lusink. Oger is an honorary member of the Fondazione Altagamma, the Italian committee of luxury brands that consists of high-end companies in the fields of design, fashion, food, jewelry, cars and hospitality, who are ambassadors for the cultural Italian heritage.
The Oger Donna corner in Amsterdam opens Thursday 6 September, while the Rotterdam branch will follow a day later.
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